UX Manager and Co-Founder
MORFIUS
July 20, 2024
As Design Manager, I managed a multidisciplinary team and implemented a data- and AI-driven approach to product management and design. By combining user research, market analysis, and A/B testing with advanced product metrics such as KPIs, OKRs, North Star goals, and cycle-time reports, we established a culture of evidence-based decision-making.
From the ground up, I built the startup’s brand identity, design system, and product experience, shaping the visual and functional language for both web and mobile platforms. Leveraging AI tools, we generated design insights to accelerate iteration, predict user behaviors, and inform UI decisions with precision and scalability.
I led the creation of intuitive prototypes and end-to-end user flows to help users design apps for procurement, workflows, and knowledge sharing, ensuring usability and business alignment. Additionally, I oversaw the design and launch of the company’s public-facing website, effectively positioning the brand and engaging the target audience.
