Google - Seara

AN INCREDIBLE PROJECT DEVELOPED AND CREATED WITH SEARA - JBS TEAM

Work Overview:

I led the UX initiative to map and visualize the entire meat production process for Seara — from the beginning of the supply chain to factory operations — designing an app that showcased how Google’s expertise and technology could enhance each stage.

Objectives:

Our goal was to deliver a clear, data-informed view of quality control, animal care, and operational efficiency through dynamic charts and intuitive analytics. Using Design Thinking and Design Sprint methodologies, we identified key pain points and transformed complex processes into simple, insightful user experiences — all built with consistency under Material Design principles.

The project was a major success, developed in collaboration with the Google UX LATAM team, and demonstrated the strategic value of UX in driving transparency and process excellence.