Google - DASA

Work Overview:

Did an end to end Design Thinking process, workshops and lead a design team to make prototypes to presentate. Here we had competition with other big techs and we thought that instead of doing the normal process that we did, together with the DASA team, we created a house within the company, to spend time and discover everyday things that we could really point out. and help the company as a whole with our solutions.

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Objectives:

1. Help the DASA team with the ultimate patient journey and discover how Google could help with this journey
2. Build prototypes that could help visualize this journey. From the beginning of a problem to the solution and post-treatment
3. Help the company as a whole, as the solutions could also help different areas and stakeholders.

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It was a successful project. The UX team helped bring Google an account of a size that it had not achieved in Latin America, reflecting the structure as a whole. It was the largest healthcare project ever carried out for Latam. Success!